Sygnite Tokyo

Founding Members

MAYUMI KOBAYASHI
(Representative Director / President)

Mayumi is an ad industry veteran who started her career at the advertising department of Isetan, a prestigious department store in Japan. After a 7 year tenure, Mayumi held positions at Warner Music and Dentsu Casting where she was responsible for connecting music and celebrities to brands. Mayumi joined Bill Gates-owned global entertainment licensing and talent procurement company, GreenLight in 2007 and became the Representative Director of the Japan office in 2011. She founded Sygnite Tokyo, with the passion to “Synch” entertainment content and talents to “Ignite” the campaigns and products Sygnite works on.

ALAN SAYAMA
(Director / Talent & Rights Procurement)

Alan is an expert in the field of licensing & casting and has extensive relationships with talent agents, estates of iconic personalities and rightsholders around the globe. After working for a major talent agency in Japan and celebrity photo agency WireImage, Alan joined the Japan office of Bill Gates-owned company, GreenLight in 2007 where he was responsible for managing the advertising and merchandise projects in the Japan /APAC market that required rights and celebrity procurement needs. He co-founded Sygnite Tokyo with the passion to “Synch” entertainment content and talents to “Ignite” the campaigns and products Sygnite works on.

members