Sygnite Tokyo

Sumitomo Mitsui Banking Corporation TVC
“The Power To Believe” Campaign

Sygnite Tokyo handled the rights clearance negotiations to secure 37 Olympic / Paralympic athletes, their respective National Olympic Committees, National Paralympic Committees, National Federations, as well as the London Stadium for SMBC’s commercial, gearing up for the Tokyo 2020 Olympics. The number of permissions required to launch the campaign totaled close to 100 permissions.

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