Sygnite Tokyo

“Unite As One” Campaign

Sygnite Tokyo was tasked to clear various content for a commercial to announce the newly established, “AIG Insurance Company” which was formed as a result of a merger between 2 major players in the industry. AIG wanted to create a commercial featuring various “Ultimate Tag Teams” in order to symbolize this merge. During the research stage, we negotiated with roughly 40 rightsholders that enabled the client to find the best mix of duos to feature in this commercial.

LICENSED CONTENT: Captain America & Iron Man (Marvel Characters), the Bryan Brothers (Professional Doubles Tennis Players), Popeye® & Olive Oyl™, Hiromi Oka & Madame Butterfly (from the Japanese animation, “Aim for the Ace!”)

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