SMBC Nikko Securities Web Commercial
“Story of Assets” series
Sygnite Tokyo secured Stephen Collins, a popular UK-based illustrator who created all the artwork for this web commercial series.
At the proposal stage, we were approached by our client with a concern that they were unable to get in touch with the illustrator. However, we managed to establish contact on the same day we began our research and successfully negotiated a positive response from him. In addition to our standard talent procurement services, we also provided interpretation support during meetings related to the illustration briefs for each story. We worked alongside with the production team to bring stories set in Japan to life through the work of an overseas illustrator, a process that involved unique cultural and creative challenges.
“Mrs. A’s Sakura” version
“Mr. B’s Cake” version
“Mr. and Mrs. C’s Rules” version
“Mr. D’s Gift” version
:Stephen Collins (Illustrator)